PharmLink sales & growth dashboard

Period: December 2025 – March 2026 · Data as at 31 March 2026

▲ 442% GMV growth122 pharmacies registered

Total GMV (ex GST)

$17,222

Mar: $8,725 (+167% m/m)

PharmLink revenue

$3,231

Mar: $1,601 (+56% m/m)

Blended margin

18.8%

Up from 12.2% in Dec

Active pharmacies

25 / 122

97 in pipeline

Catalog utilisation

3.5%

50 of 1,425 SKUs sold

Monthly GMV & PharmLink revenue

GMVPL Revenue

Margin & order volume

Margin %Line items

Pharmacy pipeline — near-term growth potential

Active — ordering

Placing orders on the portal. ACT (12), NSW (12), QLD (1)

Training complete — no orders yet

Trained and ready. Lowest-friction conversion opportunity

Training TBC

Registered, awaiting training session scheduling

New registrations / not yet assigned

Mostly March sign-ups. National expansion: VIC (18), QLD (13), WA (10), TAS (4), NT (1)

Registrations by state

ActivePipeline

Metro vs regional

15 pharmacies trained & ready — highest conversion potential

Pharmacy	Location	State	Type	Follow-up
Capital Chemist Crace	Crace	ACT	Metro	Sent
Capital Chemist Tuggeranong Sq	Greenway	ACT	Metro	Sent
Capital Chemist Calwell	Calwell	ACT	Metro	Sent
Capital Chemist Lyneham	Lyneham	ACT	Metro	Sent
TerryWhite Chemmart Kambah	Kambah	ACT	Metro	Sent
Hogans Pharmacy Orange	Orange	NSW	Regional	Sent
Peter Smith TWC Orange	Orange	NSW	Regional	Sent
Life Pharmacy Orange	Orange	NSW	Regional	Sent
Kooringal Pharmacy Wagga	Wagga Wagga	NSW	Regional	Sent
Flannery's Pharmacy Forbes	Forbes	NSW	Regional	Sent
Dougherty's Pharmacy Lithgow	Lithgow	NSW	Regional	Sent
Oberon Pharmacy	Oberon	NSW	Regional	—
Keirles Pharmacy Wellington	Wellington	NSW	Regional	Sent
The Broulee Pharmacy	Broulee	NSW	Regional	Sent
Smythesdale Pharmacy	Smythesdale	VIC	Regional	Priority

Buyer (HCP / client)	GMV	PL revenue	Margin	Share	Lines
Birrang Enterprise Development	$4,245	$881	20.8%	25%	28
Right at Home ACT	$3,366	$340	10.1%	20%	35
LiveBetter Community Services	$2,950	$992	33.6%	17%	19
NDSP Plan Managers	$1,819	$214	11.8%	11%	7
Pearl Home Care Canberra	$1,616	$201	12.4%	9%	8
Pearl Home Care Central West	$1,153	$95	8.3%	7%	32
Glenray Plan Management	$1,096	$153	13.9%	6%	4
Nib Thrive Pty Ltd	$376	$258	68.6%	2%	2
Simply Helping ACT	$386	$76	19.6%	2%	3
Marymead CatholicCare	$156	$13	8.2%	1%	6
INSTACARE PTY LTD	$60	$9	15.2%	<1%	1

Pharmacy	GMV	Product cost	PL revenue	Margin	Lines
Capital Chemist Orange	$5,425	$4,886	$540	9.9%	26
Capital Chemist Kambah	$1,779	$1,627	$152	8.5%	9
PharmLink Direct	$1,685	$0	$1,685	100%	5
Blooms the Chemist Orange	$1,369	$1,242	$127	9.3%	8
Capital Chemist Bathurst	$1,332	$1,226	$106	8.0%	34
Capital Chemist OConnor	$885	$784	$101	11.4%	6
Capital Chemist Kingston	$826	$709	$117	14.2%	3
Capital Chemist Southlands	$770	$678	$92	12.0%	20
Forbutts Pharmacy Bathurst	$536	$491	$44	8.2%	3
Capital Chemist Garran	$421	$388	$34	8.0%	2
Orana Mall Pharmacy	$390	$352	$38	9.7%	3
Capital Chemist Yass	$386	$310	$76	19.6%	3
Other pharmacies (9)	$1,417	$1,298	$119	8.4%	27

Product	GMV	PL rev	Margin	Sold
Depend Realfit Underwear Women XL	$1,459	$144	9.9%	4
Molicare Premium Mobile 10D Large (pack)	$1,235	$78	6.3%	7
TENA ProSkin Pants Plus Bariatric XXL	$952	$132	13.9%	3
Nutrison Energy Optri 1000mL Direct	$804	$804	100%	1
Molicare Premium Mobile 10D Medium	$795	$54	6.9%	5
Main Meal (400g) — meal credit	$763	$136	17.8%	15
Huggies Baby Wipes FF 80pk	$539	$105	19.4%	5
Nundies Youth Pants 4-7yrs Direct	$520	$520	100%	2
Sustagen Hospital Formula Vanilla 840g	$435	$78	17.9%	2
Depend Brief Super Plus XL	$436	$4	0.8%	2
TENA Pants Night Medium 12pk	$392	$40	10.1%	1
TENA Pads Maxi Night 14pk	$356	$59	16.7%	5
TENA Discreet Pants Women Creme L	$340	$61	17.9%	1

Category	GMV	PL revenue	Margin	Lines	% total
Disposable Pads & Pants	$11,803	$1,795	15.2%	69	69%
Ready-made Meals	$995	$155	15.5%	24	6%
Wipes	$774	$148	19.1%	11	5%
Supplements	$512	$86	16.7%	3	3%
Dressings	$462	$24	5.2%	10	3%
Washable Pants	$340	$61	17.9%	1	2%
Cleansing	$266	$38	14.1%	5	2%
Other (11 categories)	$2,070	$925	44.7%	22	12%

Platform development

$333,944

21 invoices · Jul '25 – Apr '26

Monthly service fee

$5,500

Fixed monthly to Directo

Break-even GMV

$29,500/mo

At 18.8% blended margin

Progress to break-even

30%

$8,725 of $29,500 target

Monthly PL revenue vs Directo operating cost

PL RevenueDirecto Fees

Key insights & opportunities

▲

Explosive registration growth

122 pharmacies registered across all 7 states/territories, but only 25 active. Converting the 15 trained pharmacies could double order volume. The 60+ March sign-ups from VIC, WA, QLD, TAS and NT signal genuine national demand.

★

PharmLink Direct is the margin engine

$1,685 at 100% margin from just 5 line items. Expanding the direct-fulfilled product range is the single highest-ROI move. Even modest expansion could add $5–10K/month at full margin.

◆

Massive untapped catalog

Only 50 of 1,425 active SKUs have sold (3.5%). Supplements (278 SKUs), Dressings (111), and Moisturising (128) are virtually untouched. Cross-selling to existing buyers could dramatically lift average order values.

●

Path to break-even is clear

Directo fees (~$5,550/mo) exceed current PL revenue ($1,601). Break-even needs ~$29.5K GMV/mo. With 97 pharmacies in pipeline, 442% growth trajectory, and national sign-ups accelerating, the gap is closing fast.

◎

Concentration risk needs attention

Top 3 buyers = 61% of GMV. Capital Chemist Orange alone = 32% of pharmacy volume. The 97-pharmacy pipeline will naturally diversify, but targeting new NDIS plan managers should be a priority.

▶

LiveBetter & Nib Thrive: replicate these margins

LiveBetter achieves 33.6% margin at scale ($2,950 GMV), Nib Thrive hits 68.6%. Understanding and replicating these buyer profiles across new geographies is a high-leverage growth play.

Management dashboard

PharmLink sales & growth dashboard